Unless you are a color enthusiast like me, you may have missed PANTONE’s announcement today revealing their 2012 Color of the Year. They posted a press release early this morning east coast time and I caught it on Facebook before I went to bed last night. I was excited to be one of the first to find out (yes, I am a color geek like that!) and I was over-the-moon to see that they chose a reddish-orange (very similar to my signature color) called Tangerine Tango.
PANTONE, the global authority on color, describes Tangerine Tango as a “vivacious, enticing hue.” The press release continues: “The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.” Don’t you feel energized just reading that?
My “color guru” Leatrice Eiseman, executive director of the Pantone Color Institute®, describes it as: “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it . . . . Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Wow, that is pretty powerful. And I think it encapsulates why I love color so much. The subconscious meanings that color evokes are so powerful. These words describe the message that color can send. That’s precisely why I chose a similar color (PANTONE 485) for Fleurish Partners, my marketing and communications consulting business. When I was working on my logo, the direction I gave my graphic designer for the color was I wanted it to communicate radiance, high energy, joy and passion. Currently my color only has a number, but I think it needs a name. I’d love any suggestions you have.
The dress I wore for my 40th birthday celebration recently was pretty close to Tangerine Tango….
And my new car is pretty close too....
Maybe I was a bit ahead of PANTONE on this one, and in fact it was my 2011 Color of the Year! In all seriousness, I am thrilled that they chose a color that I have worn and used for years and many people think of as my signature color. I hope it means good things for me in 2012 that I am aligned with the global authority on color.